Attract More Customers: Uncover The Secrets Of What Makes Things Catch On With Jonah Berger's Contagious

Contagious: Why Things Catch On is a fascinating book by Jonah Berger that explores the science behind why some things become popular and spread quickly while others fail to take off. This comprehensive guide provides readers with an in-depth analysis of why virality works, and how to use this knowledge to help turn ideas into successful products, services, or campaigns. Berger dives deep into the psychology of social influence, uncovering the key triggers and drivers that can cause something to go viral. Drawing from a wealth of examples from business and everyday life, he illustrates how people can harness the power of word-of-mouth marketing to their advantage. Whether you’re a marketer looking to get more out of your campaigns, or just someone curious about what makes things “go viral,” Contagious is an invaluable resource for understanding the underpinnings of social influence today. Read on for a full review of Contagious: Why Things Catch On.

Table of Contents

Contagious: Why Things Catch On Review

Contagious: Why Things Catch On, written by Jonah Berger, is an essential guide for anyone looking to better understand why certain products and ideas catch on. This book provides readers with the tools to make their own products, services and ideas more contagious, as well as strategies to help them reach a larger audience.

Key Features:

1. Explains how social influence shapes behavior, making products and ideas catch on.

2. Reveals the secret science behind word-of-mouth and social transmission.

3. Discusses six key principles of contagion based on real-world examples from popular culture to business.

4. Examines how companies can leverage these principles to design more contagious content.

5. Includes insights from new research on how people decide what’s cool and why they share it.

In Contagious: Why Things Catch On, you’ll learn exactly how to create content that will spread like wildfire. From understanding triggers that activate sharing behavior, to exploring steps businesses can take to create contagious content – this book covers it all. Discover how your product or idea can become a cultural phenomenon; learn why some stories go viral while others don’t; and get the ultimate edge in creating contagious content that gets shared across platforms. With Contagious: Why Things Catch On, you’ll have the power to create something truly special – something that will catch on with everyone!

Product Details

Product Name	Author	Publisher
Contagious: Why Things Catch On	Jonah Berger	Simon & Schuster
Publication Date:
January 8, 2013
Format:
Paperback (320 pages)
ISBN-13:
978-1451686581
Language:
English

Contagious: Why Things Catch On Pros and Cons

Contagious: Why Things Catch On is a must-read book for anyone interested in understanding the science and power of social influence. Written by Jonah Berger, one of the world’s leading experts on social contagion, this book offers an insightful look at why certain products and ideas become so popular.

Pros:

The book provides a comprehensive guide to understanding the principles of contagiousness and how they can be used in marketing.

It offers clear explanations of various theories on how things go viral.

The author provides detailed case studies to illustrate the concepts discussed.

The examples used are both modern and historical, making it relevant to all readers.

The writing style is easy to understand, making it accessible for everyone.

Cons:

Some topics may be overly technical for those without a background in psychology or marketing.

The book does not offer much practical advice on how to create a successful viral campaign.

Some of the examples used are outdated and may not be applicable to today’s digital environment.

Overall, “Contagious: Why Things Catch On”, is a great resource for anyone looking to gain a better understanding of how social influence works. It provides an entertaining yet informative look at the science behind what makes certain products and ideas go viral.

Who are They for

“Contagious: Why Things Catch On, by Jonah Berger, is a must-read for any marketer or business owner looking to understand the psychology behind why certain products become viral. Through research and personal experience, Berger explains why some things become popular while others fall flat. He provides insights into why ideas spread and how they can be used to increase sales.

By breaking down the science behind viral content, Berger reveals what makes something contagious. With this knowledge, you can leverage different types of social media, create effective word-of-mouth campaigns and make sure that your product stands out from the crowd.

This book is full of fascinating examples and compelling case studies that illustrate how people’s behavior has been shaped by marketing and advertising. He looks at the impact of emotions on decision making, how people interact with each other when it comes to sharing content, and what strategies have been successful in getting products to go viral.

If you’re looking for an easy-to-follow guide on understanding why certain products become popular, then Contagious: Why Things Catch On is a great choice. Whether you’re a beginner or an experienced marketer, this book will give you valuable insights into the psychology behind virality.”

My Experience for Contagious: Why Things Catch On

Do you ever wonder why some products, ideas, and stories catch on while others don’t? It’s a question I’ve been asking myself for years. After reading Contagious: Why Things Catch On by Jonah Berger, I finally have my answer!

This book dives deep into the psychology of sharing and why certain things are more likely to be shared than others. It provides useful insights into the six principles of contagiousness – social currency, triggers, emotion, public, practical value, and stories – that can help anyone make their product or idea go viral.

In addition to the scientific explanations behind why we share things, the book contains lots of examples from real life. From YouTube videos that went viral overnight to Forbes articles that had millions of readers within days – it has something for everyone.

But what makes Contagious truly unique is its focus on actionable advice. Every chapter ends with a concrete plan that helps readers apply the principles to their own situations. Whether you’re running your own business or just trying to spread an idea among friends, this book will give you all the tools you need to make it happen.

So if you’re looking for a way to create something truly contagious, get your hands on Contagious: Why Things Catch On now!

What I don’t Like

Product Disadvantages:
1. Lack of detailed examples and case studies
2. Not as comprehensive as other books on the topic
3. Could have included more recent research findings
4. Some concepts are not clearly explained
5. Too much focus on marketing applications
6. Does not provide a comprehensive view of why certain behaviors “catch on”

How to Create an Effective Viral Campaign with Contagious: Why Things Catch On

The book Contagious: Why Things Catch On by Jonah Berger is a must-read for anyone looking to understand how to create effective viral campaigns. This book provides insight into the psychology of why some messages spread quickly and others don’t, and it offers actionable steps that you can take to ensure that your message resonates with the right audience and spreads like wildfire. Here are some tips on how to create an effective viral campaign from Contagious: Why Things Catch On.

1. Make Your Message Emotional

One of the key insights from Contagious: Why Things Catch On is that emotions are what drive people to share content. People are more likely to share content if it elicits an emotional reaction, such as joy, anger, or surprise. When creating your viral campaign, think about how you can evoke strong emotions in your message.

2. Use Social Currency

Social currency plays a major role in whether or not a message will become viral. People want to share content that makes them look good or gives them a sense of status in the eyes of their peers. This is especially true when it comes to online platforms like social media. Think about how you can make your message seem exclusive and desirable so that people will be eager to share it with their friends and followers.

3. Leverage Word-of-Mouth

Word-of-mouth is one of the most powerful tools for spreading information, and it’s even more effective when done online through reviews, blog posts, comments, etc. Encourage your customers and followers to talk about your message and share it with their networks. You can also use influencers to help spread your message further and faster.

Creating a successful viral campaign takes time and effort but with the insights from Contagious: Why Things Catch On, you’ll be able to create a compelling message that resonates with people and drives action!

Questions about Contagious: Why Things Catch On

What is “Contagious: Why Things Catch On”?

“Contagious: Why Things Catch On” is a book by marketing professor Jonah Berger that explores the science behind why certain products, ideas, and behaviors become viral. The book dives into several aspects of why some things are more likely to be shared than others.

Can you explain the “Six STEPPS” concept?

The Six STEPPS concept is an acronym coined by author Jonah Berger in his book, “Contagious”. It stands for Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. These six concepts explore how products and ideas can become contagious and go viral.

How does emotion play a role in something becoming contagious?

Emotion plays a huge role in something becoming contagious. According to Jonah Berger’s research, when people feel strong emotions like love, awe or anger they are much more likely to share content with their friends or family. By creating content that evokes strong emotions, marketers can increase the chances of it going viral.

Lloyd Kaufman

Hi, my name is Lloyd and I'm a book enthusiast. I love to read all kinds of books, from classic literature to modern fantasy, as well as non-fiction works. I also enjoy writing reviews and giving my opinion on the books that I have read.