Master The Art Of Persuasion With Influence: The Psychology Of Persuasion, New And Expanded Edition

An excellent read for anyone interested in understanding the psychology of persuasion, Influence: The Psychology of Persuasion, New and Expanded Edition by Robert Cialdini is an essential guide to gaining a better understanding of how people can be influenced. This updated edition contains new material on the power of stories and networks as well as many other aspects of influence. With its comprehensive coverage and insightful analysis, this book provides invaluable insight into the workings of persuasion. It is a must-read for anyone looking to gain greater insight into how people are persuaded.

From the outset, it is clear that Cialdini has put a great deal of thought into examining the various elements of persuasive tactics. He divides his writing into six core principles which he believes comprise the foundations of persuasive communication. These include reciprocity, commitment & consistency, social proof, liking, authority, and scarcity. Each principle is explored in depth through real-world examples and practical advice which makes it easy to understand and apply these principles in our own lives.

Table of Contents

Influence: The Psychology of Persuasion, New and Expanded Edition Review

Influence: The Psychology of Persuasion, New and Expanded Edition is the perfect book for anyone looking to understand how persuasion works. Written by renowned social psychologist Dr. Robert Cialdini, this book dives into the world of human behavior and offers insight into why people act the way they do. With over 6 million copies sold worldwide, this newly updated version includes new research and examples that drive home the principles of influence.

Key Features:

1. Understand the psychology behind persuasion and why people make decisions they way they do.

2. Learn how to ethically leverage the tools of influence to your advantage.

3. Discover real-world examples from science, business, politics, and more.

4. Get practical tips on how to use persuasion in your day-to-day life.

5. Find out how to effectively protect yourself from unethical influence tactics.

Whether you’re an individual looking to increase your negotiation skills or a business owner in need of sales training, Influence: The Psychology of Persuasion, New and Expanded Edition provides powerful strategies for mastering the art of persuasion. With its clear explanations and numerous real-world examples, it’s easy to see why this book has become a classic in its field. If you’re serious about learning the principles of influence, this book is an invaluable resource.

Product Details

Influence: The Psychology of Persuasion, New and Expanded Edition Pros and Cons

1. Pros

Easy to understand: Influence: The Psychology of Persuasion, New and Expanded Edition is a great read for beginners interested in learning about the power of persuasion. The language is easy to understand and the concepts are explained clearly.

Comprehensive coverage: This book covers a wide range of topics related to influence and persuasion and provides detailed examples of each concept so readers can better understand how it works in different situations.

Highly rated: With an average rating of 4.6 stars on Amazon, this book has been highly praised by readers for its comprehensive coverage of the psychology of persuasion.

2. Cons

Lengthy: At over 600 pages, this book is quite lengthy and may be intimidating for some readers.

Pricey: At $20 for the paperback version, this book is more expensive than most other books on persuasion.

No audio/video content: There is no audio or video content included with this book, which could make it less engaging for some readers.

Who are They for

Influence: The Psychology of Persuasion, New and Expanded Edition by Robert B. Cialdini is an essential guide to understanding the science of persuasion. Written in a style that is both engaging and easily accessible, this book reveals the hidden psychological triggers that influence us all. This new and expanded edition includes updated research, making it more valuable than ever for anyone looking to understand the principles of influence and persuasion.

With decades of experience as a social psychologist, Cialdini offers fresh insight into how we can use the six universal principles of persuasion to become more influential in our personal and professional lives. He explains how these principles – reciprocity, commitment and consistency, social proof, authority, liking, and scarcity – work together to create lasting change. Through detailed examples, Cialdini shows how to ethically apply these tactics to build trust with others, increase compliance rates when asking for favors, close sales faster and much more.

Packed with illuminating stories and actionable advice, Influence: The Psychology of Persuasion is an invaluable resource for anyone who wants to increase their ability to influence the people around them. It is a must-read for marketers looking to better understand their customers and persuade them to take action.

My Experience for Influence: The Psychology of Persuasion, New and Expanded Edition

Having worked in marketing for a few years now, I’m always on the lookout for new tools and techniques to help me convince my clients. That’s why when I heard about Influence: The Psychology of Persuasion, New and Expanded Edition by Robert Cialdini I knew I had to get it.

From the moment I opened the pages of this book, I knew that I had found something special. The insights into persuasion techniques were eye-opening, and it was so easy to follow along with its simple explanations. What really sealed the deal for me was Dr. Cialdini’s research-backed strategies that showed me how to use psychology to influence my clients in the most effective way possible.

I can honestly say that this book changed the way I do business. Not only did it give me a better understanding of how people think and how to effectively persuade them, but it also gave me an edge over my competitors who don’t understand these concepts as deeply. Now that I’ve completed reading it, I feel like an expert in persuasion!

What I don’t Like

1. Limited practical applications. Although the book provides a lot of different theories, it doesn’t always provide real-life examples of how to apply them.
2. Not comprehensive enough for experienced marketers. While this book may be useful for those starting out in marketing and persuasion, experienced marketers are likely to find its content too basic and simplistic.
3. Can be overwhelming at times. The sheer number of different strategies and techniques discussed can make it difficult to take everything in, especially for those with no prior knowledge of psychology or persuasion.
4. No online resources available. There are no online tools or resources available to accompany the book, which would have been helpful for readers looking to further explore the topics discussed in the book.

How to Persuade People with Influence: The Psychology of Persuasion, New and Expanded Edition

Whether you are a salesperson, business leader, or just looking to make your case more convincing, Influence: The Psychology of Persuasion, New and Expanded Edition is an invaluable guide. Written by Robert Cialdini, the world’s leading expert on influence, this book provides practical strategies to help you understand how people think and respond in different situations.

The book starts off by discussing the six principles of influence – reciprocity, commitment and consistency, social proof, authority, liking and scarcity. You’ll learn the psychology behind these principles and how to use them to your advantage.

Next, the book dives into each principle in more detail and provides real-world examples of how you can apply them in your own life. For instance, you’ll learn how to use reciprocity to build relationships with customers and colleagues alike. You’ll also gain insight into how commitment and consistency can help you create lasting change in behavior. Additionally, you’ll discover the power of social proof when it comes to making decisions.

Finally, you’ll explore strategies for gaining agreement from people in authority positions and developing relationships based on liking. You’ll also understand how scarcity can be used to create urgency and motivate action.

By exploring these six principles of influence in depth, Influence: The Psychology of Persuasion will give you the tools you need to effectively persuade others. Ultimately, this book is an invaluable resource that will help you become a better communicator and have a greater impact on those around you.

Questions about Influence: The Psychology of Persuasion, New and Expanded Edition

What Is Influence: The Psychology of Persuasion, New and Expanded Edition?

Influence: The Psychology of Persuasion, New and Expanded Edition is a book by Robert B. Cialdini that explores the psychological principles behind influence, persuasion, and compliance. It explains how to use these concepts in a variety of situations, from selling products to making requests.

What Kind of Techniques Does This Book Cover?

This book covers a wide range of persuasion techniques, such as the principle of authority, the rule of reciprocation, and the scarcity effect. It also discusses how to identify and respond to ethical considerations when using influence tactics.

Who Would Benefit Most From Reading This Book?

This book is ideal for anyone who wants to learn more about how to effectively influence others. Managers, salespeople, marketers, leaders, entrepreneurs, and people in various other roles can benefit from reading this book.

Can I Use These Principles In Daily Life?

Absolutely! The information in this book can be applied in both professional and personal situations. You may find yourself using the strategies you learn to negotiate better deals or make more persuasive arguments with friends or family members.

Lloyd Kaufman

Hi, my name is Lloyd and I'm a book enthusiast. I love to read all kinds of books, from classic literature to modern fantasy, as well as non-fiction works. I also enjoy writing reviews and giving my opinion on the books that I have read.