Becoming Trader Joe: An Inside Look at the Business That Still Defines Exceptional Customer Service
If you are looking for an interesting and insightful look into the rise of one of America’s most beloved retail chains, then Becoming Trader Joe is a must-read! Written by business journalist Bethany McLean, this book offers readers a captivating glimpse into how Trader Joe’s has grown from its humble beginnings to become the iconic grocery store we know today. From insights into the inner workings of the company to stories about its colorful founder, Joe Coulumbe, Becoming Trader Joe offers something for everyone. With engaging storytelling and lively anecdotes, readers will gain an understanding of not only the history but also the culture behind the success of this beloved retail chain.