Aol.com by Kara Swisher [Review]
Aol.com by Kara Swisher is an insightful look at the rise and fall of one of the most iconic internet brands of the past century. From its humble beginnings as a free service for dial-up users to its heyday as a multimedia behemoth, Aol.com offers an incredibly detailed account of how this company managed to shape and define the early days of the World Wide Web. With gripping interviews from former employees, business partners, and other key players in the Aol.com story, Swisher paints a vivid portrait of what life was like inside the company during its tumultuous years. Readers will gain insight into how it became such a powerhouse, why it ultimately failed, and what lessons we can take away from its demise.