Influence: The Psychology of Persuasion

An excellent read for anyone interested in understanding the psychology of persuasion, Influence: The Psychology of Persuasion, New and Expanded Edition by Robert Cialdini is an essential guide to gaining a better understanding of how people can be influenced. This updated edition contains new material on the power of stories and networks as well as many other aspects of influence. With its comprehensive coverage and insightful analysis, this book provides invaluable insight into the workings of persuasion. It is a must-read for anyone looking to gain greater insight into how people are persuaded.

From the outset, it is clear that Cialdini has put a great deal of thought into examining the various elements of persuasive tactics. He divides his writing into six core principles which he believes comprise the foundations of persuasive communication. These include reciprocity, commitment & consistency, social proof, liking, authority, and scarcity. Each principle is explored in depth through real-world examples and practical advice which makes it easy to understand and apply these principles in our own lives.