Attract More Customers: Uncover the Secrets of What Makes Things Catch On with Jonah Berger’s Contagious
Contagious: Why Things Catch On is a fascinating book by Jonah Berger that explores the science behind why some things become popular and spread quickly while others fail to take off. This comprehensive guide provides readers with an in-depth analysis of why virality works, and how to use this knowledge to help turn ideas into successful products, services, or campaigns. Berger dives deep into the psychology of social influence, uncovering the key triggers and drivers that can cause something to go viral. Drawing from a wealth of examples from business and everyday life, he illustrates how people can harness the power of word-of-mouth marketing to their advantage. Whether you’re a marketer looking to get more out of your campaigns, or just someone curious about what makes things “go viral,” Contagious is an invaluable resource for understanding the underpinnings of social influence today. Read on for a full review of Contagious: Why Things Catch On.