Marketing and Selling High-Tech Products to Mainstream Customers.

Crossing The Chasm: Marketing and Selling High-Tech Products to Mainstream Customers is one of the most comprehensive resources available on high-tech product marketing and sales. Written by best-selling author Geoffrey Moore, this book provides a wealth of information on how to effectively navigate the “chasm” between early adopters of your product and the majority of consumers who are less willing to take risks. With Crossing The Chasm, entrepreneurs, marketers and sales professionals will learn how to create an effective strategy for targeting their products to mainstream customers, as well as understand how to use technology to increase customer reach and engagement.