The Inside Story of Uber’s Epic Battle for Success: Mike Isaac’s Super Pumped
Super Pumped: The Battle for Uber is an incredibly detailed, comprehensive and captivating account of the controversial ride-hailing service’s tumultuous rise to success. Mike Isaac does a great job of delving into the story behind Uber’s incredible growth, as well as its many missteps along the way. He takes readers through the company’s highs and lows, exploring the events that shaped the company, including its legal battles, leadership changes, scandals and public relations disasters. From the early days of Travis Kalanick’s vision to today’s Uber, Super Pumped offers an in-depth look at how one innovative startup revolutionized transportation. The book is packed with interviews from key players both past and present, providing insight into what it was like to be part of Uber’s highly disruptive journey. With gripping narrative and vivid detail, this is an essential read for anyone interested in understanding the impact of technology on society and business. Read on to find out more about why Super Pumped is so remarkable!