Propaganda by Edward Bernays

“Propaganda” by Edward Bernays is a must-read for anyone interested in communications, public relations, and marketing. This classic book offers an insightful look into the historical use of propaganda, as well as how it can be used in modern society. Through case studies, anecdotes and examples, Bernays provides an easy-to-understand overview of his theories of persuasion and manipulation. He explains how people can be influenced by a variety of techniques, from the use of celebrities to the creation of news stories. Furthermore, he provides advice on how to create effective campaigns that will not only reach their target audience but also achieve desired results. By reading this book, you will gain an understanding of how propaganda works and why it is such an effective tool for influencing behavior.