The Goal: Achieving Continuous Improvement with Processes and Solutions
The Goal: A Process of Ongoing Improvement is an intriguing business novel written by Eliyahu M. Goldratt and Jeff Cox. This book, which first published in 1984, has become a classic among business management books. It follows the story of Alex Rogo, an under-performing plant manager who faces the challenge of improving his factory’s performance or else face possible shutdown. Through this story, the authors demonstrate how to use the Theory of Constraints (TOC) to improve business operations and maximize profits. Through its engaging narrative and simple yet effective techniques, The Goal provides readers with a unique perspective on how to continually improve their organizational performance.